Become a wholesale partner
We are here to grow with you to ensure your business succeeds.
As a leading coffee roaster located in regional Victoria, we provide quality coffee and consistency every time. Great coffee and exceptional service is our passion. We strive to provide a tailored experience to nurture and grow with you and your business, forming profound partnerships.
Why partner with us?
Specialty grade coffee. All our coffee is 100% Arabica rated 80 points or above by the SCAA – the top 5% of coffee in the world.
Training & development. We offer extensive training on-site or at our roastery in Mansfield; plus tasting sessions, education and business support.
Industry connections. Access to Melbourne-based and national industry contacts as well as local business partners.
Service & support. Regular visits, on the spot training and testing. Equipment maintenance and breakdown assistance. Preventive maintenance plans and in house technical support.

SPECIALTY GRADE COFFEE
Choose from our range of delicious specialty grade coffee blends, plus we also proudly distribute the Mad Hatter Tea Co range of loose-leaf tea, tea bags, drinking chocolate, sticky chai and chai powder. We’ve got your covered with syrups, branded cups and everything you need for your coffee requirements.

EQUIPMENT & SERVICING
We supply and sell an extensive range of equipment from brands such as La Marzocco, San Remo, Mazzer, Fiorenzato, Puqpress and more. Working with an extensive network of trusted service suppliers, we can arrange installations, servicing and maintenance on all coffee-related equipment. We can supply you with equipment that is not just the latest trend but a practical solution tailored to your business needs.

TRAINING & DEVELOPMENT
We offer a range of training options for your baristas and team; onsite training at your business or a session at our Roastery in Mansfield, Victoria. This first session is a basic run through and is part of signing up with the Merchant Coffee Roasters. We will provide a more in-depth session for customers who average 10kg and above per week, including latte art, grinder adjustments, and essential machine maintenance. We also offer alternative brewing classes, one on one sessions and more.
Want to know more?
Call and speak with the team – 03 5779 1623, or complete the form below and we’ll be in touch.