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221 Mt Buller Road, Mansfield
M-F 6:30 - 12 | SAT 8.00 - 12


about us

Dedication to building profound partnerships

As a leading coffee merchant located in regional Victoria, we provide quality coffee and consistency every time. Great coffee and exceptional service is our passion.

We strive to provide a tailored experience to nurture and grow with you and your business, forming profound partnerships.

Our purpose guides
everything we do.

our story

Everything we do is a matter of quality and service.

Based in beautiful Mansfield at the base of Mt Buller, Merchant Coffee Roasters is a well-oiled machine, roasting and supplying specialty grade coffee, extensive training and unparalleled support. Now rewind to 2014 to where it all began. Owner Mat Picone and his wife Lee moved to Mansfield and opened the ‘Mansfield Coffee Merchant’ cafe. It was an immediate success due to Mat’s many years of experience grinding through hospitality, where his attention to quality and welcoming service immediately became the magic mix.

Merchant Coffee Roasters was born from his drive for innovation and passion for roasting a range of coffee blends to suit customer’s needs and tastebuds; as well as single origin coffees to take their experience to the next level.


supporting our farmers

We source coffee from all over the world from farmers we know and trust

Ethically farmed and sourced
Fair prices
Quality beans